About Us

Whats Up Beauty was brought to life by Alena Monson, an Arizona based entrepreneur and social media influencer (with over 250K followers) who wanted to build an inspired brand where fun wearable colors meet clean formulas. An immigrant to America, Alena initially watched social media to improve her English and learn about the beauty products she was finding on store shelves but none met her expectations.

While looking for clean products she was comfortable putting on herself, she began noticing the lack of color, specialty finishes, performance and wearability. Having an engineering background she applied her analytical brain and worked tirelessly to perfect her beauty products, she began combining wearable colors and fun sophisticated finishes with cruelty free and clean formulas. The positive response to her work has been overwhelming and continues to drive her to create while building an online personal relationship with her customers.